At VNL Marketing, we take our time to understand your needs and work to deliver the best marketing solutions that fit your business situation.
For every project we take, we spend time to understand your industry, niche and target audience. If it's an existing business, we'll look at what you already have going on in terms of marketing, we'll try to understand the challenges, and use our expertise to propose and implement results-driven solutions. If you're a new business, we'll help set up a robust marketing template that puts you on the path of success.
The first step towards a successful marketing campaign is understanding the competition. We have a model we use to research and understand your competiton's strategy, and value proposition. This helps to understand what we need to do not only to compete with them but also to outsmart them.
We take time to understand and analyze your market segment, target audience and your likely positioning among the competition. This helps us to create a robust value proposition that attracts and converts your target audience.
We don't make guesswork on who we are targeting, so we research and create a profile of your ideal customer, including their problem profiles, pain points and the triggering events that cause them to consider making a purchasing decision. Whether we are writing an SEO content or creating a Facebook ad or Google ad, we are constantly communicating with informed understanding of the customer, their needs and peculiarity.
Customers needs and preferences often change with time. That's why we test, test and test again to know what resonates best with the customers per time. This helps us to put resources on the best performing variants of our ads sets, thereby lowering costs and increasing your Retunr on Ads Spend (ROAS).
At VNL Marketing, we are data-driven. We do our best to track and analyze data at every step of your customers' journey to understand their preferences and what's triggering their behaviour on your website or while using your product. We implement advanced Google Analytics, Google Tag Manager server side tracking, Facebook Conversion API (CAPI) tracking, Hotjar, Mixpanel, etc. We also help our clients visualize their data from different sources in a single dashboard that help them make quick and informed decisions.
Let’s use our data-backed approach to help you lower costs, increase revenue, and grow your business. We'll help you save time by delivering great results for your business so you and your team can focus on delivering value to your customers
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